A COVID-19 patient is treated with free oxygen at a makeshift clinic outside a Sikh house of worship on May 2 in New Delhi.


May 07, 2021

The air may be clearing in the US, but around the world in India, pandemonium and devastation are wreaking havoc as Covid rates surge uncontrollably. For the past two weeks, more than 300,000 new cases have been reported each day - a number that is most likely, vastly under-reported as basic test kits are scare, if not downright unavailable. Hospital beds, antiviral drugs, and oxygen are also hard to come by. The country literally can't breathe under the weight of its collapsing infrastructure.

For us, it's heartbreaking and personal. We have close family in Delhi, Bangalore, and Kolkata. We also have many close partnerships with farmers who feel like extended family. Their livelihoods are all at stake. How the world chooses to respond to India's humanitarian crisis may very well dictate how we all come out on the other side.

We are a small business with a big heart and thought long and hard about how we can support. We decided the best way we can make an immediate impact is to donate directly to an organization on the ground that is mobilizing support and can use any and all help they can get. Give India.

Collectively, there are so many wonderful people and great businesses who can and are choosing to give in so many ways. If you have the means and the desire to exercise your spending power, please support them. Or if you simply just want to give, please do. Every little bit helps. Even the tiniest bit can do something.

With love,



Sharing with you a list of organizations that are working tirelessly for Covid relief:

Provide oxygen to help India breathe again. At the onset of the pandemic last year, when hospitals were facing a dire need for protective gear and equipment, we at GiveIndia had responded in record time to stand strong beside our saviours, our healthcare heroes. And we were able to fill the gap by raising ₹28+ lakhs through this mission and helped those who were risking their lives to save ours.

Give India

They have a variety of projects providing COVID relief, oxygen cylinders, farmers’ aid, menstrual hygiene and awareness, sustainable development programs targeting marginalized groups. They’ve delivered over 30,000 packets of food ration, and other essentials to underprivileged women, children, workers, and farmers. They also provide economic stability to women and girls.

Hemkunt Foundation

Milaap is one of the leading crowdfunding organization in India and has helped individuals and even entire families to raise money for oxygen, hospital beds, treatment, and medicines during the pandemic.


Ketto is an Indian online crowdfunding platform, where any individual across the country can raise funds for cases ranging from medical healthcare to disaster relief. Their Mission Oxygen is aiming to procure 3,000+ oxygen concentrators to meet the shortage in Mumbai and Delhi hospital, and their target is Rs. 5 crore.


Goonj is an NGO based in Delhi that undertakes disaster relief, humanitarian aid and community development in parts of 23 states across India. Goonj focuses on clothing as a basic but unaddressed need. Its Rahat Covid seeks to provide Covid aid.



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